Today on Digmi Discussion Interview #25, we sit down with multiple start up entrepreneur and owner of Cheech's Own Coffee, Steven "Cheech" Chioochi

Cheech, a native of the Bridgewater, NJ, is the ideal entrepreneur, having been the force behind multiple start-up businesses, including Cheech’s Own Coffee Company, The Areli Group, his creative digital agency, and the Ville Fest, his inaugural film & art festival being held in downtown Somerville,NJ this October.

Catching up over a vanilla latte inside Cheech's Own Coffee Shop, listen to Cheech talk about how his love for coffee came about, the difference in the details and experience between having a cup of coffee in his shop compared to the experience one would have in a brand name coffee location.

Although the coffee shop is happy place, his full-time job is The Areli Group, his creative agency, that specializes in assisting businesses and brands design, develop and market their products. And if running a coffee company, and creative agency isn’t enough for you, Cheech is helping bring the Ville Fest to Somerville, this October. Thats right a film festival. I’ll let him tell you more about that.

Listen to Cheech share why he believes that “The Guy In The Tie” is on to something special, shares some hard lessons learned while starting a business and he passes along some words of encouragement to those who may have doubt that they too can live out their dreams.

If you look up the words entrepreneur and hustle in the dictionary, you just might find a picture of Steven Chioochi next to their definitions.

An awesome interview with a guy who is passionate about building businesses, giving back to his community and a really good cup of coffee.