SkillUp As You ScaleUp Book

Dimension Seven: Community


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Welcome to Dimension Seven of the SAUS Leadership book, written by Adel Hameed and brought to life in this accessible audio edition.

In this chapter, we explore the power of community, why building strong relationships with customers, regulators, investors, and employees is essential for sustainable startup success. Drawing lessons from Spotify, The Sims, and Apple, this chapter outlines how to grow your brand by growing your ecosystem.

This version is AI-narrated to support wider accessibility. For the full human-narrated edition by Jonathan Horne, we highly recommend listening here: ⁠⁠⁠Amazon.comamazon.com/SKILL-YOU-SCALE-DIMENSIONS-SUCCESSFUL/dp/B0CX1LB668⁠⁠⁠In this chapter, you’ll learn how to:

  • Build community-led growth using engagement models like Spotify’s
  • Align with regulators, partners, and investors without losing your edge
  • Foster a company culture that improves retention and talent acquisition
  • Use CSR, educational partnerships, and inclusive content to scale trust
  • Avoid the most common startup pitfalls when scaling your ecosystem


Whether you’re a founder, operator, or investor, Dimension Seven offers the practical strategies needed to build a scalable startup that earns its community’s loyalty at every stage.

Subscribe to follow the full SAUS audiobook journey and unlock every dimension as it drops.

Brought to you by A8 Strategy.

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SkillUp As You ScaleUp BookBy Adel Hameed