SkillUp As You ScaleUp Book

Dimension Two: Customer Centricity


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Build What People Actually Value
Welcome to Dimension Two of SAUS Leadership book, written by Adel Hameed and now available in audio form.
In this chapter, we explore one of the most powerful truths in startup leadership: you’re not the hero, your customer is. Every function in your company, from finance to product to HR, must be aligned around the customer’s experience.
This version is AI-narrated for accessibility, but we highly recommend the human-narrated edition by Jonathan Horne, available here: https://www.amazon.com/SKILL-YOU-SCALE-DIMENSIONS-SUCCESSFUL/dp/B0CX1LB668
In this chapter, you'll learn how to:

  • Set clear expectations and build real empathy into your service
  • Use customer personas and internal SLAs to drive better decisions
  • Prioritize the right customers, and let go of the wrong ones
  • Empower your team to solve problems faster and smarter


Whether you lead product, customer experience, or operations, this chapter offers a framework for building systems that serve your customers at scale, without losing your startup edge.
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Brought to you by A8 Strategy.

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SkillUp As You ScaleUp BookBy Adel Hameed