One on One Interviews

Dina Apostolou of Microsoft: Mixed Reality Offers A Unique Opportunity to Enhance Sales Experience


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I was able to have a fireside chat (and I mean literally a fireside chat) with Dina Apostolou, Global Product Marketing Director of Worldwide Business Applications for Microsoft, this week at Constellation Research’s annual Connected Enterprise conference.
Dina expanded on her thoughts on why AI can help SMBs get more out of CRM and Microsoft’s approach to bringing AI and CRM together. She also explains what mixed reality is and how the company is bringing it to their customer base to help improve the selling experience, while also improving workforce productivity. And she explains why she’s more of a talker than a texter.
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One on One InterviewsBy Brent Leary and Small Business Trends

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