In this episode of Marketing Moves, we sat down with Emily Pentecost, the creator behind @thingsivebeeneating, built a social media following of over 170,000 across Instagram and TikTok—all while working full-time in legal marketing. In this episode, she shares how a personal food journal evolved into a viral content platform, thanks to consistent visual style, genuine voice, and a Cleveland-first mindset. From her haunted house restaurant video that hit 11.9 million views to partnerships rooted in personal values, Emily talks about the challenges of creating content in public, the power of community over competition, and what it takes to stay inspired without selling out. Plus, her must-visit spots for anyone hungry in Cleveland.