Strap in—no, scratch that—grab a cocktail and settle in for a thrill ride through the untamed wilderness of advertising technology. .We’re tearing down the old temple with Kevin Krim, the high priest of disruption at EDO, leading the charge.

Imagine a world where TV metrics are not just numbers, but a saga, full of drama, intrigue, and a dash of rebellion. In this episode, we're not walking on eggshells; we're tap-dancing on them. From the dark alleys of Yahoo to the spotlight at EDO, Kevin spills the beans on why the ad industry’s sacred cows are ready for the slaughterhouse. With wit sharper than a knife in a comedy roast and insights so fresh they should be slapped, this episode is your golden ticket to the adtech revolution. Brought to you by the mischief-makers and trendsetters, this is the episode that will have you questioning everything you thought you knew about advertising.

Featured Guests:

Kevin Krim, CEO of EDO, and Adtech’s Favorite Rebel

A loud and proud shoutout to Troutman Amin LLP for sponsoring our journey into the heart of advertising’s wild side

Key Discussion Points:

A deep dive into the makeover EDO thinks TV measurement desperately needs – like, yesterday

Krim’s rollercoaster ride from the dusty archives of Yahoo to becoming the Indiana Jones of adtech, minus the fedora but with all the whip-smart insights

The EDO-Nielsen dynamic duo: How to play in the sandbox without throwing sand

Sneaking a peek behind the curtain of streaming habits that will have you doing a double-take

Why Watch?:

If you’ve ever wondered what happens when someone decides to play Jenga with the ad industry's foundational blocks, this is your front-row seat. Forget what you thought you knew; we’re here to stir the pot, challenge the norms, and maybe, just maybe, blow some minds.