Direct AF is more than just a style of communication, it’s the title of Lisa Hocker’s book and podcast.  She says that ‘direct AF’ is how she approaches being a mother, entrepreneur, recovering trial attorney, author, creator, and podcaster. Lisa knew from an early age that she wanted to do big things and help people.  

She’s done just that, first as a prosecutor, then as a trial attorney, and finally as an entrepreneur.  From putting bad guys behind bars to helping women with their skincare, Lisa has always put her all into everything she’s done.  She practices discipline over motivation, and tries to help others to do the same.

What You’ll Learn:

• How the cover of Time magazine inspired Lisa to become a prosecutor. 
• How being direct makes life easier.
• How Lisa balanced 4 kids under 4 with working full time. 
• How multi-level marketing works. 

Favorite Quote:

“People have to get to a point where they’re sick and tired of being sick and tired.” -Lisa Hocker