Hello and welcome back to Launch for Profit! In this episode, I show two successful direct mail campaigns (one of them is mine) and how to use the same lessons online. The principles of launching don't care about the platform—a message that converts will convert anywhere.

When you think about marketers before the internet, how did they sell stuff? They used direct mail. This just means they sent out physical mail, they crafted campaigns and sent them to people.

And the thing is, direct mail still works. It still works, I used it in some of my campaigns, and it absolutely worked. There’s also a lot of lessons to learn from direct mail strategies, lessons that can be transferred online.

Because the fact is, the platform doesn’t really matter all that much. If you have a good message, a converting message, it will work whether you mail it out or put it on TikTok.

So let’s dive right into it and talk about some great direct mail campaigns! 

Key takeaways:

• Understanding why and how direct mail works (00:57)
• How one guy got a job of his dreams using direct mail (06:00)
• You need to repeat the pitch in every piece of the campaign (11:33)
• How I did the Dream 100 campaign through direct mail (14:14)
• Here’s why market saturation is actually a good thing (19:19)
• The three most important things to learn in this episode (20:07)

Additional resources

Download the Lucrative Launch PDF for more strategies 

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So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!