In this episode, we dive into the most common misconceptions surrounding direct mail—and break them down one by one. From the false belief that "print is dead" to concerns about cost, tracking, security, and relevance, we set the record straight. You’ll learn why direct mail continues to outperform digital-only strategies, how it integrates with omnichannel campaigns, and what today’s technology makes possible with print.

We also highlight how Wolverine Solutions Group helps businesses challenge outdated assumptions and unlock the full potential of direct mail through data-driven targeting, automation, personalization, and secure, high-speed production. If you’ve ever underestimated direct mail—or if you’re ready to see it in a whole new light—this episode is for you.