If you think direct mail is an “old-school tool,” you don’t understand the power of today’s technology. Today’s guest expert is Gina Danner, CEO of NextPage in Kansas City. Scroll down to listen as she shares how direct mail has evolved with options such as: Blended online/offline marketing campaigns Personalized mailings that go far beyond “Dear Sue” Highly-targeted communications (both during and after the show) based on someone’s presence at the show venue Plus examples of some creative trade show marketing campaigns Gina Danner has led NextPage (formerly Mail Print) for more than 25 years with the concept of ‘More