On this episode of The Optimized Store Owner, we explore the benefits of direct mail and how it can be used to generate revenue in a world where social media ads are becoming more expensive. Our guest Dave, talks to experts about how direct mail is an effective and proven media channel. You're going to learn these three things and more:

• What are the three different buckets for direct mail
• How Postie can be used to acquire new customers
• And the power of connecting Postie + Klayvio together

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