Today's episode is part one of a two-part podcast on direct mail and database marketing with our very special guest Gary Beck. Gary is a DM veteran and a tremendous wealth of knowledge we’re very happy to have with us. In part 1: The Role of Direct Mail in 2018, we will give a general overview of where direct mail as a channel stands today, how it has changed, and where it’s headed. We’ll also discuss life stage marketing and affinity marketing and how you could leverage these approaches to positively improve campaigns that integrate direct mail.