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👨‍🏫 The Value-First Funnel Strategy

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Did you know you can COMBINE direct response and content marketing into a single marketing strategy?

AND this combined strategy can work in pretty much any industry, any market, any business…

Even if you never touch the well-known direct response formats, like sales letters, video sales letters, landing pages, and so on?

It’s all about nailing the PRINCIPLES first.

And this works especially well if you have a more complex product or service offer, that requires some extra explanation to get the prospect to really understand and buy into the value.

Today I got a question from a biotech products marketer, who is struggling to figure out the best marketing strategy for their business.

And if I were to go into any field like that — or really almost any other field that did not use what we think of as traditional direct response marketing — this is EXACTLY what I’d do.

Direct Response CONTENT Marketing Strategy

Yours for bigger breakthroughs,

Roy Furr