A direct response email is defined as something that is written to evoke an immediate response and compel the reader to take a very specific action - and usually, that is to click on a link in the email.

There's just one goal for that email - just one call to action. To get them to click on a link.

But such emails are just one side of the email marketing coin.

Listen to the show for the rest.

https://CutToTheChase.fm