If you’re not familiar with the name Dan Kennedy, he’s considered the grandfather of modern day Direct Response Marketing. It is “The Method” for local businesses to advertise. Of course it is a method that needs to be incorporated into our modern digital channels. I’m excited about learning more and digging deeper into this subject. I’ve heard others mention Dan Kennedy, but this is the first book I’ve read....couldn’t put it down. I’ll be getting more of his books for sure!