Today’s episode is a stimulating discussion with Rich Kagen, the most knowledgeable expert I know in direct-response radio. He’s been in the industry for 30 years and is a true direct-response pioneer. In this talk, Rich will reveal how to own your market segment. He’ll share how he proved himself to his clients and eliminated their initial risk so they would invest in his offering long-term. He knew he had the solution that would help his clients, so he persisted - and his multi-million dollar clients who built their brands on radio are glad he did. This interview is about harnessing opportunities and buying media in untraditional ways that dramatically move the needle. You’ll also discover how to integrate your unique selling proposition into advertisements and the power and psychology of a CEO/founder commercial - even if you don’t have a radio voice. Tune in and enjoy. 01:30 - 05:00 - Introducing Rich, his work, and his journey. 05:00 - 12:00 - Rich’s favorite case studies and success stories. 12:00 - 17:30 - Media purchasing strategies and why most people buy media the wrong way. 17:30 - 25:00 - The benefit of a CEO/founder commercial and using unique selling propositions. 25:00 - 31:00 - Operating for the long-term and zeroing in on the right audience. 31:00 - 34:00 - The efficacy of using B celebrities for advertising.

216 - Direct Response Success with Rich Kagan

Jay Abraham is the world's preeminent business growth expert. So far, he has helped clients generate over $21.7 billion dollars in capital increases across hundreds of industries. He is a legend in entrepreneurship circles and a mammoth-force in original thinking. His daily consulting fee is over $100K. But fans of this program can join the Abraham Mastermind Alliance for free at Abraham.com. Join today!

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In this episode, Jay sits down with George Mumford, a renowned mindfulness and performance coach, to explore the power of unlocking one's potential. SHOWNOTES[05:01] George Mumford's Story: George shares his incredible personal journey, from struggling with addiction to discovering mindfulness and transforming his life.[08:30] The Essence of Mindfulness: George breaks down the concept of mindfulness, likening it to a mirror that reflects reality without judgment or self-reference.[19:20] Embracing Discomfort for Growth: George emphasizes the importance of pushing beyond comfort zones to unlock latent potential and achieve remarkable results.[46:52] Freedom as a State of Mind: George explains how true freedom lies in one's mindset and the ability to respond to life's challenges with grace and resilience.[51:26] Insights from High-Performing Athletes: George shares profound lessons learned from working with icons like Michael Jordan and Kobe Bryant, highlighting their unparalleled work ethic and resilience.[59:33] George Mumford's Mission: George articulates his life's mission to unlock the divine spark within every human being, guided by values of love, curiosity, truth, and wisdom.LINKS AND RESOURCES:Access Our "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

323 - Unleashing Your Greatness w/ George Mumford

Join us for part 3 of our revisit to the legendary ‘Business Mastery’ series, where Jay and Tony Robbins deliver timeless strategies and transform businesses in real-time.SHOWNOTES[00:00] Podcast Introduction[05:20] Participant 1: A legal marketing recruiter shares the challenge of attracting the best talent for marketing and recruiting roles at top law firms. While the recruiter has a strong reputation and a steady flow of open positions from clients, the difficulty lies in sourcing the highest caliber candidates.[13:28] Participant 2: A SAT tutor shares his challenge in transitioning from primarily having $150/hour clients to getting more $500/hour clients. The discussion delves into the importance of identifying the referring sources for the different client segments and understanding what differentiates the higher paying clients.[22:04] Participant 3: The owner of a chain of 40 martial arts schools across 8 states shares his challenge in centralizing and systematizing key business functions like lead generation, sales, retention, and referrals.[36:58] Participant 4: The participant is a major shareholder in an Australian public company that has developed a patented technology to convert end-of-life non-recyclable plastic into road-ready diesel and gasoline. While the company is achieving commercial success, they are struggling to fulfill their environmental mission of reducing the amount of plastic pollution in the world's waterways and landfills.[43:31] Podcast OutroLINKS AND RESOURCES:Access Our "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

322 - Business Mastery w/ Tony Robbins (Pt. 3)

In this throw-back episode, Tony Robbins interviews Jay on the transformative power of marketing, exploring innovative strategies for business growth and stability. Discover how leveraging marketing can lead to exponential success, as illustrated through compelling case studies and expert insights. SHOWNOTES:[00:02:22] Introduction: Tony introduces the session, emphasizing the transformative power of marketing with guest expert Jay Abraham. [00:05:23] Jay Abraham's Marketing Expertise: Jay shares his insights on leveraging marketing strategies to drive business growth and security in a competitive landscape.[00:11:50] Minimizing Risk, Maximizing Returns: Jay discusses strategies for enhancing business performance by optimizing marketing and sales operations.[00:19:35] Icy Hot Success Story: The narrative of how the Icy Hot brand achieved exponential growth through innovative marketing and customer engagement strategies.[00:25:42] Three Fundamental Growth Strategies: Jay outlines the three key ways to grow a business: increasing customers, transaction value, and purchase frequency.[00:40:29] The Concept of Business Optimization: Inspired by Deming's principles, Jay and Tony discuss the importance of optimizing business processes for efficiency and growth.[00:49:56] Case Study of Exponential Growth: Jay recounts the growth of a precious metals company from $300,000 to $500 million by diversifying marketing strategies and building customer trust.LINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

321 - Tony Robbins Interviews Jay - PowerTalk

Join us for part 2 of our revisit to the legendary ‘Business Mastery’ series, where Jay and Tony Robbins deliver timeless strategies and transform businesses in real-time. This episode offers actionable insights for entrepreneurial growth, from leveraging upselling to navigating franchise challenges.  SHOWNOTES[00:00] Podcast Introduction[02:16] Participant 1: A participant shares an enlightening moment about the potential to triple revenue by introducing complementary products to an existing customer base of 200,000 nurses. The conversation delves into strategies like upselling, social proof, and the power of preeminence to build trust and loyalty.[12:20] Participant 2: Discussion with a nonprofit leader who utilizes media to find living organ donors for critical cases. The conversation delves into the nonprofit's aim to achieve consistent media coverage globally to increase awareness and inspire more individuals to consider becoming living organ donors.[24:35] Participant 3: A business owner describes the challenge of operating in a commoditized market of conference calling services, where competitors offer similar services for free or at a lower price. The focus is on finding a new value proposition and repositioning in the market amidst stiff competition from giants like Google Hangouts.[31:37] Participant 4: A participant shares their journey from starting a business as a hobby at Munich's Oktoberfest to its growth into a significant enterprise. The focus is on utilizing the co-packer model to meet rising demand, leading to challenges in maintaining product quality.[40:48] Participant 5: A franchising business owner discusses the limitations imposed by franchisers on marketing strategies and budgets. The main conflict lies in the franchisers' focus on brand expansion and opening new stores, which may not directly translate into increased customer traffic for existing franchisees, leading to a tension between top-line growth and bottom-line profitability.[48:48] Podcast OutroLINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

320 - Business Mastery w/ Tony Robbins (Pt. 2)

In this throwback episode, we return to the most powerful series of episodes we've released on this podcast yet. Listen in to Jay and Tony Robbins as they take the stage to shape and transform businesses for their audience members in real time.SHOWNOTES[00:00] Podcast Introduction[02:08] Breakdown of Event: Jay and Tony break down the live business mastery session, explaining how they'll provide real-time guidance and insights to audience members seeking to elevate their businesses.[08:21] Participant 1: We delve into the challenges faced by a provider of training materials and manuals for the aviation sector, targeting airlines and training centers. The discussion highlights their struggle against internal departments of potential clients, which hinders their business expansion.[23:43] Participant 2: A well-respected yoga teacher shares their challenges and successes of marketing yoga teacher training programs worldwide. This participant seeks guidance on separating their personal brand from their business identity to manage expectations and scale their enterprise effectively.[28:53] Participant 3: The founder of a marketing SaaS company discusses their platform's role in helping local businesses, particularly real estate professionals, generate consistent revenue by engaging with their communities. Despite offering a compelling money-back guarantee, the company seeks strategies to double this success rate.[40:15] Participant 4: An entrepreneur discusses the launch of a new website designed for business owners in the Caribbean looking to sell their businesses. Despite the innovative concept, the site struggles to attract its initial listings due to low traffic.[48:43] Podcast OutroLINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

216 - Direct Response Success with Rich Kagan

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