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Direct Response TV And Beyond: Navigating The Digital Landscape
Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.
Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.
In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.
We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.
Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.
Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.
About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.
- Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/
- Join the Live eCommerce private community: https://get.estreamly.com/community/
- Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.
View all episodes
By Nicolas BailliacheWelcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.
Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.
In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.
We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.
Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.
Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.
About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.
- Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/
- Join the Live eCommerce private community: https://get.estreamly.com/community/
- Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.