Business is always trying to enhance their product sales and customer relationships. There are two common approaches for this. Direct selling and direct marketing are two popular approaches.  

In direct selling, products are sold to the customers through independent distributors. In direct selling no investment is required, and they can change their marketing patterns according to the customer preferences. Since they have a vast sales team, they have a huge market reach. And also, customers have a better understanding about the brand.  

In direct marketing, products are sold to the customers directly without any intermediaries. They make use of social media platforms to deliver their messages and sales pitches.Compared to traditional marketing, they are cost effective. With CTAs they can improve customer engagement and interest in the brand. 

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