This one's about: Premium frying pans that come in soothing earthy colors, Ginsu knives, the Ron Popeil revolution, and snake oil. The allure and wonder of direct-to-consumer products. Are vegan gummies going to fix your anxiety? What about artisanal distilled non-alcoholic spirits? Do you really need a new pan? What if it comes with a special wooden spoon that hooks onto the handle? What are the key components of an influencer video pushing a new product? But wait, there’s more! Matt, Steve, and Emily discuss the current surge in DTC products, dunk on the ones we think are lame, and question the value of these industry disruptors.

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