We're diving even deeper into hip hop and culture.

I talk with James Pereira better known in certain circles as JMP.

James is a masterful director who's worked with XXXTentaction, Playboi Carti, Freddie Gibbs, Rick Ross, Lil Uzi Vert, the list goes on.

We talk how he got into directing, his iconic work with XXXTentaction and Playboi Carti, how to break into the music industry, and what we can expect from a JMP's social money.