Deanna Reitman welcomes Rori Cowan, a seasoned expert in carbon accounting and environmental markets, to share her insights on advancing sustainable assets. Rori discusses her journey from carbon verification to protocol development, highlighting the importance of robust accounting principles and transparent methodologies to ensure credibility and legal viability in environmental projects. As the market becomes more sophisticated, Rori encourages ongoing progress, even in the face of imperfection, and envisions a future where digital product passports recouple environmental goods with products and services.