EPISODE SUMMARY

• What does marketing & insights look like at professional sports teams like the Minnesota Timberwolves (NBA)?
• Lessons from working at a global headquarters in Switzerland
• Career advice for insights professionals
• What skills are most valued in insights today? Which are difficult to recruit for?

ANNA ESTLUND BACKGROUND

Anna Estlund has 15 years’ experience in consumer insights & marketing strategy, across CPG & entertainment.  She has an MBA from the University of Minnesota

She’s currently the Director of Insights, Media, and Analytics for Nestle Waters, based in Connecticut. Anna leads a team with 3 areas of expertise:  Consumer Insights & Analytics, Media & Search, and Consumer Engagement.

DIGGING FOR INSIGHTS

Get marketing and career advice from insights leaders through the Digging for Insights podcast, hosted by a Fortune 500 corporate researcher, Stephen Griffiths. Listen to conversations with the CEO of Digsite, Coauthor of New to Big, EVP of IPSOS and Director at Nestle, just to name a few. 

Learn more at diggingforinsights.com