Brian gives a mail review on a recent piece of mail he received from DIRECTV.

https://www.youtube.com/watch?v=yVatDPvTXwQ

Transcription

DirectV, sneaky mail review.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Forgive my messy hair I didn't quite do anything with right came on with you. But I want to talk a little bit about this direct mail piece that I got there. I haven't really opened it yet. I've only partially opened it.

I know it's from DirectV because there's a lot to this and it can tie back into your business if you're paying attention to it.

I'm a Business Investor, so I like to watch for different styles of marketing.

What are the lessons, and what are the takeaways you could take from it.

So from this piece of mail, it says right over here presort, standard US postage paid direct TV. Other than that, I have no idea that this was from DirectV, if you're just looking on the outside.

It's got an address a peel Box address, who knows where that's from says electronic service requested, says that timely material opened immediately, right. This is the style, a style that was very common years back, not as common anymore but still is very useful for people of a certain age.

Sadly, I'm in that group where it looks like a check, it looks like one of these automatic checks, I know that the government still uses the system, and certain institutions are still useful for people who are sending out paper checks, they may receive one that looks like this.

Now, there's a little side here that can be torn off. I tore that off already. I haven't opened up the rest, but I just wanted to make sure it was not check-in and it was a direct mailer to begin, so I just poked my poke my eyeball and just make sure that, and then it says a fold increase this side here.

So we're going to take a look and see what the rest of this holds for us. And there's nothing on the back. You know, it just says you know, lift up here, which direction to open it from.

We open that and what is the first thing we see is direct TV, get direct TV and enjoy all of this. It's an ad for Direct TV and it's got HBO plus, it's got a lot of personalization.

There's my name there Brian Pombo. And little letter Hi Brian. It still sticks with that it's got my name everywhere it can put it, We hope you enjoy AT&T wireless service so I do have AT&T wireless, there's never been a better time to get DirectV.

This was there tying in that this is a very important thing besides the sneak approach which is very useful because the toughest thing with direct mail if you're not aware, is getting people to open the darn thing.

If you can get someone to open it, you've won at least half the battle that far. If not more. Another thing is getting their attention and so using personalization makes a big difference.

But if you can go beyond that and say something that only an insider would know like you know the first line is we hope you're enjoying your AT&T wireless service.

They're speaking directly to me it's not just a piece of thrown to everyone This has my name, they know I'm using AT&T, now AT&T either sold or gave them this info I don't know the deals they have with AT&T but that's why that's how they were able to do this.

But it's also something you can keep in mind. If you know somebody that you can team up with. Even if you're a local business,