Two-thirds of adults (and 90+% of millennials) have a social media account yet the majority of these users say they A) feel social media personas are fake and B) don't trust what they read on social media.  But just how prevalent is social media consumption?  And where did our distaste of the "fakeness" begin?

Dr. J. Adam Lowe talks to millennials, surveys social media users, and learns from socials entrepreneur Rob Alderman.