Torch Talk

Discipline Over Motivation


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In this episode of Torch Talk, Lindsey Chupp sits down with Craig Nolletti, owner of The Warehouse Gyms, for a wide-ranging conversation about entrepreneurship, discipline, and building a business rooted in consistency and long-term thinking.

Craig shares how his journey started in fitness at a young age, eventually leading him to open multiple gyms across Ohio. He walks through the evolution of his business, from running CrossFit gyms alongside a full-time job to transitioning fully into a 24/7 gym model designed around accessibility, quality equipment, and member experience. Throughout the conversation, Craig explains how every decision he makes is guided by a simple question: what would he want as a customer?

The discussion also dives into leadership and business realities, including hiring carefully, charging what your business is worth, acting on gut instinct, and building something that can function without the owner being present every day. Craig offers candid advice for business owners who feel stretched thin, especially when it comes to health, discipline, and taking care of their bodies with the same seriousness they give to their work.

In this episode, you’ll hear about:

  • How Craig built and scaled The Warehouse Gyms across multiple locations
  • Why the 24/7 gym model works for both members and owners
  • The importance of acting on instinct and learning through mistakes
  • Why business owners must treat their health as non-negotiable
  • Building a business that can grow beyond the founder

This episode offers a practical, no-nonsense look at business ownership, personal discipline, and creating something that lasts, both inside and beyond the gym.

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Torch TalkBy Lindsey Chupp