In this episode, we’re breaking down the real cost of sales, promos, and “quick little discounts” that everyone swears will bring in more clients, but often end up eating your profit. We’re talking about how discounts show up in your Profit and Loss (P&L), how they impact both your business income and your personal paycheck, and why separating the two is one of the smartest CEO moves you can make.

If you’ve ever wondered why you’re fully booked but still not seeing the money you expected… this episode is your wake-up call.

🎧 Press play and let’s talk about the math behind your money.