Each March, Macon becomes a pink, cotton-spun paradise as over 350,000 Yoshino cherry trees bloom in all their glory. For 10 days, festival-lovers are treated to one of the most extravagant displays of springtime color in the nation as they visit the town referred to by Congressional Records as the Cherry Blossom Capital of the World.

Originally a sleepy southern town, Macon has now become a bustling center of beauty and international friendship. 

Despite its humble beginnings, the festival has become one of the Top 20 Events in the South, Top 50 Events in the U.S., and Top 100 Events in North America. It has grown from a 3-day festival with 30 events to a month-long celebration featuring hundreds of events planned to entertain all ages and backgrounds.

Discover Georgia talks with Hannah Theus, director of marketing for the International Cherry Blossum Festival.

Download our Atlanta News First app for the latest news and information.