Contractors Secret Weapon Podcast

Discover How Your Target Market Buys (So You Can Sell More) 199

10.13.2017 - By Dave Negri & Pete MitchellPlay

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In the early years is where I learned the hard lessons like many of you have. I got tired of competing on price, everyplace I go was price, “how much is this, how much is that going to cost,” and they compare me to somebody else. So basically, without realizing it I was a commodity – like McDonald’s hamburger – and nobody likes being a commodity.

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