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Discover Lehigh Valley: Marketing a diverse regional destination
In her first two years with Discover Lehigh Valley, Alicia Quinn rolled out a new brand for the destination as well as an overhaul of the organization's’ marketing strategy and digital footprint, including the use of high impact photography, a new website, key and targeted messaging and segmentation.
The region is home to brands like Crayola, Dorney Park, Martin Guitars and everything related to Bethlehem, Pa. Find out how she built the footprint and connected the guest experiences. And learn how they created the award-winning video series "Lift Your Spirits."
Resources: Discover Lehigh Valley website
"Lift Your Spirits" videos on YouTube
Alicia Quinn on LinkedIn
Want more?
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By Whitney HahnIn her first two years with Discover Lehigh Valley, Alicia Quinn rolled out a new brand for the destination as well as an overhaul of the organization's’ marketing strategy and digital footprint, including the use of high impact photography, a new website, key and targeted messaging and segmentation.
The region is home to brands like Crayola, Dorney Park, Martin Guitars and everything related to Bethlehem, Pa. Find out how she built the footprint and connected the guest experiences. And learn how they created the award-winning video series "Lift Your Spirits."
Resources: Discover Lehigh Valley website
"Lift Your Spirits" videos on YouTube
Alicia Quinn on LinkedIn
Want more?