Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this inaugural episode of this limited podcast series, Tom visits with Megan Dougherty about her new book, Podcasting for Business. Megan shares her journey, starting with the reasons for writing the book, the development of her methodologies, and the timing behind its release. She explains who the book is for and highlights the changes witnessed in the podcasting industry since 2017. Megan discusses her writing process, the importance of outlines, and how she utilized her beta team for feedback. The episode also touches on repurposing content and the book’s availability for pre-order.

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