The Sales Pitch

Discover Why it’s Important to Lead with Confidence and Stay True to Who You are with Travis Robertson, Ep #2


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The Sales Pitch podcast is your go-to resource designed for real estate professionals seeking to amp up lead generation, networking, and in-person sales.

You need to be able to walk into a conversation and be 100% OK if your prospect never asks you what you do or if you never get to talk about real estate or if you never get to talk about yourself at all.

On this episode, you’ll hear from seasoned real estate business coach, Travis Robertson. In his conversation with Melissa, Travis opens up about how he got started as a business coach, the best way to grow your network, why it’s so important to lead with confidence, how to build trust with clients, and so much more! If you are ready to take your business to the next level, you’ve come to the right place, don’t miss a minute of this powerful episode!

What you can do to grow your network.

How can high capacity real estate professionals like you grow and expand your network? Is this a practical goal? According to Travis Robertson, you need to keep in mind that networking is a slow way to scale your real estate business. Travis teaches that real estate agents like you are a business first and a person second. Meaning, as you build up your business, you’ve got to stay focused on your priorities. Your business will grow just like any business grows, by expanding your revenue opportunities and making smart decisions with the resources you have available. One way you can start expanding your network is by leveraging your areas of interest and passion. If you enjoy following professional sports, use that to connect with that audience! Learn more about what it takes to expand your network by listening to Travis’ expert perspective on this episode!

Lead with confidence!

What does it take to gain trust and secure a prospective client’s business? It all comes down to leading with confidence! You might not have the experience and long list of satisfied clients to back you up, so what? That doesn’t matter when you lead with confidence. Don’t lie to your clients, project all the confidence that you can muster by showing them that you know what you are doing and that you have what it takes to solve their problems and deliver results. Discover more about what it takes to lead with confidence from Travis Robertson on this engaging episode!

Don’t try to be someone else, stay true to who you are.

Let’s face it, no one likes to feel like they are being used. The truth is, most people can sense that sort of feel to a conversation from a mile away. What’s the solution? How do you connect with prospective clients to gain their trust and ultimately, their business? Focus on getting to know who you are talking to and show that you are interested in them - with no strings attached. Only then will you earn the credibility and trust that you need and that your client is looking for! Get more helpful tips on what it takes to truly connect with your prospects from Travis Robertson on this episode!

You need to create lead sources that you can control.

How do you prepare for long-term growth for your business? Are you focusing on networking and referrals exclusively? If so, a word of caution from Travis Robertson - don’t! Time and time again, Travis has observed high capacity agents put all their eggs in the basket of repeats and referrals only to see slow growth and even failure. Travis says that one of the main reasons so many real estate agents closed up shop during the recent market collapse is due to this one-sided strategy. Leaders like you need to get out there and create more avenues for your business to grow! A great way to do this is by connecting with Travis and his team who specialize in equipping real estate professionals with the tools needed for consistent and predictable growth in their business. Learn more about Travis’ coaching services by checking out the resources section at the end of this post!

Here’s What You’ll Learn:
  • [0:45] Melissa introduces her guest, Travis Robertson.
  • [1:30] Travis talks about his background and how he got started as a coach.
  • [3:00] What is the best way to start growing your network?
  • [5:00] The biggest myth when it comes to networking.
  • [7:45] Confidence is key! How do you project it?
  • [13:00] Don’t overthink your intro, be yourself and ask questions.
  • [17:00] How to build trust with potential clients.
  • [20:00] Stay true to who you are, don’t try to be someone else.
  • [23:00] Everyone's an expert in something that you are not.
  • [25:30] What does it take to gracefully exit a conversation?
  • [28:15] Why you need to create lead sources that you can control.
Resources & People Mentioned
  • How to Win Friends and Influence People
Connect with Travis Robertson
  • Check out Travis' website
  • Follow Travis on Twitter
  • See what Travis is up to on Facebook
Connect With Spacio
  • hello (@) spac.io
...more
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