Episode 38 – Keith Henry joins our podcast and we talk about the importance of establishing a strong brand identity and maintaining a positive brand image: Defining early on the vision, core values, and purpose of your company.

Keith is the Creative Director at Kickstreet, a creative agency and author of the book “How to Create a Great Business Name.”

Keith’s book recommendations:

“Sam Walton: Made in America” By John Huey

“Little Red Book of Selling: 12.5 Principles of Sales Greatness” by Jeffrey Gitomer

Keith’s App recommendation:

Asana Project Management Software

send an email to [email protected] to request a digital copy of his book “How to Create a Great Business Name”