DISCOVERED Podcast

In this episode, Andra Muntean speaks with Jennifer Villalba, Director of Customer Experience at 32 Degrees, about why peak season doesn't create customer journey problems, it exposes them. Jennifer shares how a value-led apparel brand earns trust fast when a $5 t-shirt can make first-time shoppers ask "is this a scam?", and why first response time is one of the quickest ways to prove you're a real company.

The conversation covers what creates hesitation between browsing and buying, from missing size guides to unclear fabric content, and what breaks first when Q4 volume hits. Jennifer explains how 32 Degrees is using AI to handle "where is my order?" requests and mine weekly review insights, where automation should stop and a human with empathy should take over, and how post-purchase tracking and communication turn a first order into loyalty. She also shares practical advice for teams with 30 days left before peak, and why she reminds her team that it's not open heart surgery.

The episode also draws on the Connected Consumer research from Athos Commerce and Drapers, which found that shoppers are browsing and comparing across more channels while expecting every interaction to feel accurate and connected.

Learn more about 32 Degrees at https://www.32degrees.com

→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

In this episode,  Andra Muntean speaks with Jordan Brannon, President and Co-Founder of Coalition Technologies, about how AI and LLMs are changing the way shoppers discover products online. Jordan explains why traditional search isn’t disappearing, but it is becoming more fragmented, less predictable, and harder to measure.

The conversation covers what ecommerce brands need to know about AI-driven discovery, from reputation management and structured product data to site search, video, UGC, and the growing importance of showing up in mid-funnel prompt responses. Jordan also shares practical advice for marketing teams: keep your product data accurate and up to date, invest in authentic customer content, avoid overreacting to AI hype, and stay ready to pivot as the LLM search landscape evolves.

Brands can get a free SEO and AI visibility audit from Coalition at https://coalitiontechnologies.com/contact

→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

Chuck Haling joins Andra Muntean for a grounded conversation about where Athos Commerce is heading, what he’s learned in his first months as CEO, and why ecommerce teams need to stop chasing noise and start focusing on outcomes.

In this episode, they explore what customers and partners need most from Athos right now, how product discovery is expanding beyond the website, why product feeds and connected systems matter more than ever, and what practical AI actually looks like in ecommerce.

This conversation gives a practical view of what matters now for ecommerce teams dealing with platform complexity, AI pressure, and performance goals.

→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

Join Andra Muntean as she talks to Jacob Bennett from Addesu about connecting clicks to real business value. Jacob challenges the industry's reliance on ROAS, explaining why it often tells a limited story that misses complex customer journeys.

They discuss why "fire and forget" is a dangerous myth in paid media and why brands must now act as content machines, feeding algorithms with massive volumes of diverse creative. Finally, they explore how to use your CRM as a source of truth for predictive personalization and why getting the basics right is the key to long-term profitability.

This episode is essential for marketers ready to move beyond vanity metrics and build a disciplined, outcome-focused strategy.

→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

Join Andra Muntean, as she talks to Dave Morrissey, a growth and culture consultant and author of Grow Like a Tech Company. Dave brings a sharp perspective from his years working across major platforms like Facebook and TikTok, where he led retail and ecommerce partnerships.

Hear how platforms have completely reshaped product discovery, emphasizing that real people buy from real people. Dave explains why creative is more important than ever for performance, necessitating that brands become content machines to feed the new AI-driven ad systems with a massive volume of diverse assets. They also dive into the future of LLMs (like ChatGPT) in commerce and the need for brands to embrace profitability and customer-centricity as their biggest growth levers.

Finally, Dave busts the myth of last click measurement, also referred to as "the scourge of e-commerce".

This episode is a must-listen for anyone interested in the intersection of digital platforms, creative strategy, and intentional growth in the age of AI.

→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

Discovered is back with Season 2!

Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce.

Hear how that traditional retail experience informs how he approaches digital growth, emphasizing structure, pricing, and operational rhythms. They discuss the importance of cross-functional alignment, how data is used to navigate high seasonality and risk, and how the partnership with Athos Commerce supported their merchandising strategy.

Finally, Howard busts common e-commerce myths, explaining why more SKUs don't always mean more sales and why a structured pricing strategy is vital for long-term brand health and margins.

This episode is a must-listen for anyone interested in operations, balancing speed with structure, and growing well in the digital space.

→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

In this episode of the Discovered Podcast, recorded during our Discovered Fringe event @ Ecommerce Expo, host James Gurd leads a thought-provoking panel discussion on the challenges and opportunities in building sustainable e-commerce systems. Featuring insights from industry leaders like Sezin Cagil (Selfridges), Carole Breetzke (Brave Bison), Andy Eva-Dale (Tangent), and Rachel Tonner (Klevu), the conversation explores topics such as composable commerce, the business case for sustainable tech, and the role of AI in driving efficiency and innovation. 

The panel dives into practical examples, including the importance of benchmarking carbon emissions, the power of modular architecture for adaptability, and the risks of AI implementation without proper guardrails. Tune in to discover actionable strategies and forward-thinking perspectives for navigating the fast-evolving digital commerce landscape.

In this episode of the Discovered Podcast, Rachel Tonner sits down with Grant Deken, SVP of Marketing for Elastic Path, to delve into the evolution of e-commerce and technology over the past five years and look ahead to the future. They discuss the rise of AI, the importance of data in creating personalized shopping experiences, and the growing trend of composable commerce. Grant shares insights from his journey with Unstack and Elastic Path, highlighting the significance of enabling marketers with the right tools to drive engagement and business growth. Tune in to explore the exciting developments in digital commerce and learn how businesses can leverage these innovations for future success.

In this enlightening episode, Rachel Tonner hosts a vibrant discussion at the MACH House NRF with distinguished guests Filippo Conforti from Commerce Layer, Nilay Oza from Klevu, and Darren Guarnaccia from Uniform. This episode unveils the groundbreaking integration among these leaders in e-commerce technology, offering merchants a glimpse into the future of composable commerce. The conversation navigates through the essence and importance of composable commerce, addressing its critical role in meeting the growing demand for flexibility and personalization in the customer experience. The dialogue delves into the shopper’s perspective, highlighting the balance between speed and relevance facilitated by the advancements in MACH and composable commerce technologies. Furthermore, the discussion sheds light on the challenges and complexities inherent in transitioning to a MACH architecture and how each platform uniquely addresses these issues to simplify the digital commerce experience for both merchants and consumers.

This episode is a must-listen for e-commerce teams, digital innovators, and technology enthusiasts eager to understand the intricacies of composable commerce and how the synergistic integration of Klevu, Commerce Layer, and Uniform can revolutionize the e-commerce landscape. Whether you’re grappling with the challenges of adopting composable commerce or seeking to enhance your customer experience through advanced personalization and flexibility, this episode offers invaluable insights and practical advice from the forefront of e-commerce technology.

In this insightful episode of the "Discovered" podcast, Rachel Tonner, our VP of Marketing welcomes Mikko Rekola, Chief Evangelist from Woolman, Europe's largest Shopify Plus agency, to delve into the latest Shopify Winter Editions release. Mikko, with over 15 years of experience in direct-to-consumer e-commerce, shares his expert insights on the significant updates and how they reflect Shopify's evolving vision for the future of e-commerce. The discussion covers a range of topics including the expansion of Shopify Markets, enhancements in B2B functionalities, and the rebranding of Shopify POS to Shopify Retail, highlighting how these updates are designed to cater to the diverse needs of Shopify's global user base. Whether you're a retailer, a Shopify partner, or just keen on e-commerce trends, this episode offers valuable perspectives on navigating the ever-changing digital commerce landscape.

This podcast is tailored for e-commerce retailers, B2B businesses, Shopify partners, D2C brands, retail and POS users, e-commerce strategists, and digital commerce innovators seeking insights into Shopify's latest developments and future trends.