A couple of months ago, I was served an ad by a guy who claimed to be able to uncover hidden interests in the Facebook audience builder. I typically don't respond to ads like this, but this intrigued me. Turns out, it has made a big difference in ParaCore's business!   If you run Facebook advertising, there are tools that discover new audiences by finding interest categories you never would have found on your own, allowing your ads to be much more highly targeted. We use it and any paid media company you work with should too!   https://interestexplorer.io/   ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].