Abstract: Organizations have long struggled with the agency problem—how to motivate employees whose interests may diverge from the firm's objectives. This article examines an unconventional, worker-centered solution implemented by a multinational enterprise: enabling employees to reduce the cost of effort by discovering personal purpose rather than pushing them through performance incentives. Drawing on a randomized controlled trial involving 2,976 white-collar employees across 14 countries, we explore how a "Discover Your Purpose" intervention grounded in logotherapy principles reshapes the employment relationship. Findings reveal that the intervention increases performance primarily through supporting low performers—either by helping them improve or facilitating their transition to better-fit roles elsewhere. The intervention also flattens the traditional trade-off between meaning and pay, reduces gender gaps in workplace priorities and behaviors, and delivers substantial returns that are shared between the firm and employees. This evidence-based approach offers practitioners a fundamentally different path to addressing motivation, retention, and performance challenges in modern organizations.