If you don’t want to limit your audience reach by targeting a niche, it’s time to explore your mindset - and your options. Small business owners everywhere are suffering losses because their brand isn’t reaching the right audience, or their message isn’t “speaking” to the audience. This is often because the entrepreneur finds it limiting to identify a niche market.

If you don’t have a niche, whether you have launched a business or you are thinking about starting one, the information in today’s podcast is important for you to hear. No one said that choosing a niche is easy, but certainly it’s necessary for success.