Ashlee knows that all great businesses begin with curiosity. So in this first episode of the new season, she equips parents to help their young entrepreneurs explore what excites them, what problems they notice, and what unique ideas may already be simmering beneath the surface. 

In this episode, you’ll learn:

• How to identify real opportunities in a student’s interests and everyday life

• Simple prompts to help them brainstorm ideas without pressure

• The difference between a fleeting hobby and a viable business concept

• How to help them choose one idea to start developing

By the end, you'll know that you don’t need a prodigy—just a willingness to pay attention to the sparks. If you want to follow along with the workbook we’re using this season, you can order The Future CEO Playbook as a spiral-bound workbook at https://ashleeilg.com/playbook or as a paperback on Amazon.