I talked to Andrew Anderson about discovery-based optimization.

Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/

The Discipline Based Testing Methodology (https://cxl.com/blog/the-discipline-based-testing-methodology/) – an article on the CXL blog that outlines some of the ideas from this podcast, and includes screenshots from a homepage redesign experiment

Andrew on Twitter (https://twitter.com/antfoodz) and LinkedIn (https://www.linkedin.com/in/foodz/)