Gen Xers and Boomer Search as a part of their core function for discovery. But Gen Y and Z participate in social signaling. #social #signaling #SEM #discovery

DISCOVERY: Social Signaling vs Search

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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DISCOVERY: Social Signaling vs Search

DISCOVERY: Social Signaling vs Search