On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about data-driven marketing and how brands can leverage it.

Some of the key themes he talks about include:

• Which metrics should brands consider while doing an influencer marketing campaign?
• What are the pillars for creating a successful influencer marketing campaign?
• What will influencer marketing and social commerce look like in 2022?

Tune in to the episode for some interesting insights.