Who will run your business in the future? We like to study, interview and market to young people, but are we really ready to handle the feedback they're serving? In this Business Brief, we look at the 'performative' nature of youth engagement and why this is causing a further disconnect for the next generation of leaders.

Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, with totally off the cuff business implications of the biggest emerging topics.

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Learn more:

• Looking Outside podcast www.looking-outside.com
• Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
• Watch this Business Brief on YouTube

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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.

All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.