Learning about the CIA’s tips and tricks on disguising one’s identity reminded us that humans are creatures of habit and over a period of time, can illuminate predictable behavioral patterns, which are presented as biometric data. As a result, businesses can leverage and integrate these data points with their operations and sales process.

For instance, businesses are buying data about one’s health and also creating patents to measure a user’s pulse and temperature. Others are learning about the psychology about a user and making it difficult for a user to cancel a service.

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