Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing how Disney+ is leveraging home viewings to distribute their theatrical releases.

We've all had to majorly pivot our offerings over the last two years due to the shutdown. Listen now to hear how you can appeal to different audiences by expanding your current offerings.

Listen now and discover:

• The benefits of being able to watch movies in your own home and why Disney will continue to make this a reality for a specific audience
• Why it's so important to consider verbiage in your contracts to provide "wiggle room" for circumstances like coronavirus
• How we pivoted with our Pixie Dust LIVE events because of the shut down and why it (positively) changed the game for our future events
• A few ideas on how to shift your current offerings so that it appeals to more audiences

Your small business takeaways:

• Sometimes risks aren't a bad thing (when you're protected by contracts and terms of conditions, that is)
• Appealing to multiple audiences can help your revenue tremendously