How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode.

WARNING: May trigger some hurt feelings because the talk is real.

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Articles Referenced:

https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/

https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/

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