In today's episode, we'll explore why none of the email marketing statistics, tips, and tricks are relevant.

All that matters is your list, your audience, your credibility as a sender, and the data that you collect.

I'll share some stories about how I tried to use the latest tactics and failed.

What worked?

Experimentation and exploration. I'll show you how I do it and give you some pointers to revitalize your email campaigns.