Natalie Berg, retail analyst, podcaster and author on the future of trends, innovation and the convergence of physical and digital commerce in the retail space.  The co-author of Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce, and podcast host of Retail Disrupted argues that successful retailers will focus on continuous innovation, customer centricity and the will to disrupt. Differentiation, she says, will come from offering immersive experiences rather than just convenience and value, and the need to balance technology with human touch to create a seamless and compelling customer experience.

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