Ep. 068 - Disrupting a Massive Consumer Market with Vision and Potential - Eli Packouz of Instafloss

I'm sure by now we've all heard about unconventional products that were introduced to mass market consumers that disrupted the industry and changed it for the better. In today's episode, we are speaking with a leader in the dental industry that thought of a new way to handle our morning and evening routine of flossing. We should all be doing it! Eli Packouz (pronounced “Eh-Lee Pack-owz”) is a serial inventor and two-time founder. He started his first company, Singular Sound, with his brother in 2013; they have since launched eight blockbuster products. In 2017, he partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth in only 10 seconds — Instafloss. After five years of research and development, Instafloss is ready to change the world, one tooth at a time.We uncover some of the struggles and highlights he's faced trying to secure rounds of funding, using Kickstarter to further that raised money goal, and manufacturing the product in North America. His potential and vision allowed Eli to make capital investors believers in his product and help him make this amazing device more economical for everyday use by consumers. 

www.instafloss.com

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