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Disrupting Brand Trust: How Everyday Creators Are Outperforming Ads, with Emily Steele
Emily Steele is the Co-Founder and CEO of Hummingbirds, a self-service platform connecting brands to hyper-local creators & influencers. In this episode, KJ and Emily explore the power of authentic connections and the importance of understanding the types of creators brands should engage with. Tune in for insights on the evolution of the creator economy, the nuances of influencer marketing, and the potential for this model to expand beyond consumer packaged goods to sectors like tourism and small business.
Key Takeaways:
07:22 Understanding Influencers vs. Creators
10:31 The Rise of Local Creators
17:53 The Game is Rigged: Media and PR Strategies
18:52 Expanding Beyond B2C: Local Creators and CPG Brands
21:04 B2B Opportunities and Challenges
Quote of the Show (16:00):
"Authentic connections can create so many opportunities." - Emily Steele
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval
Ways to connect with Emily Steele:
LinkedIn: https://www.linkedin.com/in/emilysteele12
Company Website: https://www.hummingbirds.com/
How to get more Disruption/Interruption:
Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption
Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755
Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD
See omnystudio.com/listener for privacy information.
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By JoTo PR
5
66 ratings
Emily Steele is the Co-Founder and CEO of Hummingbirds, a self-service platform connecting brands to hyper-local creators & influencers. In this episode, KJ and Emily explore the power of authentic connections and the importance of understanding the types of creators brands should engage with. Tune in for insights on the evolution of the creator economy, the nuances of influencer marketing, and the potential for this model to expand beyond consumer packaged goods to sectors like tourism and small business.
Key Takeaways:
07:22 Understanding Influencers vs. Creators
10:31 The Rise of Local Creators
17:53 The Game is Rigged: Media and PR Strategies
18:52 Expanding Beyond B2C: Local Creators and CPG Brands
21:04 B2B Opportunities and Challenges
Quote of the Show (16:00):
"Authentic connections can create so many opportunities." - Emily Steele
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval
Ways to connect with Emily Steele:
LinkedIn: https://www.linkedin.com/in/emilysteele12
Company Website: https://www.hummingbirds.com/
How to get more Disruption/Interruption:
Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption
Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755
Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD
See omnystudio.com/listener for privacy information.