Our guest today is a Business Development Executive who is transforming the way businesses and professionals build their brand image in a digital-first world. After COVID, how people network and build relationships have changed. What once took place over an in-person meeting is now transpiring across computer screens. What used to be a face-to-face networking event is now happening via digital handshakes. 

Professionals need to adapt and take control of their own digital brand image. 

This is where Grant McGaugh, Business Development Executive, is causing disruption to the digital networking industry with his innovative approach to building a professional brand image. Pushed into this arena through his own disruptive life moments, McGaugh sheds light on how the future will include creativity, storytelling, and a human approach to digital connections. 

Key Takeaways: 

• Brand development management is about becoming a brand master. Every individual needs their own brand. This brand will become a central platform for all future opportunities.
• Who one becomes a key differentiator and showcasing strengths and unique value across online channels is critical for networking. A network is money.
• Digital transformation is only accelerating. Therefore, it is critical to join in the conversation today and prepare for the continued growth of the social networking of tomorrow.
• Ongoing engagement and conversations are critical for building a true network beyond simply followers. Moreover, these conversations influence one’s network long after leaving the room.
• Those interested in building their digital network must step back, look in the mirror, and ask themselves what their real story is—what their journey is about. It is imperative to own the story.
• Through digital channels like LinkedIn, first impressions are built. It is critical to ask yourself whether or not the person being presented online is someone with whom another professional would want to do business.
• The future of digital transformation is going to include a shift from simply the analytical to the creative. As new channels launch—the metaverses blending the physical and digital realities—those who use innovation will lead the way.
• Everyone has their own story, their brand, and their voice. What they create with it is entirely up to them. 

 

Quote of the Show:

13:13 

“This is about you. It’s an opportunity to tell your story, you know, because what differentiates you? I know a ton of people who have a master’s degree or a Ph.D. where they’ve had, you know, different corporate jobs and that type of thing. That is not, you know, that’s not uncommon. What’s uncommon is who you are, though, because of who you are and how you have traversed this world. I want to know how you solve certain issues and problems and challenges in your life that tells me, like, that’s interesting because that might be something I find vital that I can utilize.” 

 

Links: 

• LinkedIn: https://www.linkedin.com/in/grantmcgaugh/  
• Company Website: https://www.volico.com/  

  

 Ways to Tune In: 

• Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption 
• Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 
• Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

 

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