College admissions have never felt more competitive, or confusing. In this episode of Disrupt for Good, I sit down with Hollee Becker, founder of Essay Help by Hollee, to break down what actually matters in today’s college application process.

Hollee shares how she became an essay coach and why helping students uncover their authentic voice is her passion and purpose. We dive into the challenge of telling a meaningful story in just 500–750 words, what makes a college essay stand out today, and how authenticity and perspective often matter more than polish.

We also explore how the admissions landscape has changed, from test-optional policies to rising pressure fueled by competition, parents, and social media; especially for students growing up in high-stakes environments . Finally, Hollee shares the one expectation she wishes students and families would reset when approaching college admissions.

This episode offers clarity, reassurance, and a smarter way to think about college essays, and the admissions process as a whole.